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The 6 Best TV Brands - Fall 2023 Reviews

Updated
Best TV Brands

Shopping for a new TV can be challenging; with so many different manufacturers, it can be hard to know which is the best TV brand and where to start. Some TV brand names are well-known, but that doesn't necessarily mean all their TVs are good because even the best brands' entry-level models don't perform well. Some budget-friendly TV brands are starting to make waves in the market and often release models that are better than more expensive options. We've bought and tested more than 400 TVs, and you can see a full list of 2023 TV lineups here.

From smart features to design, each brand has its own way of doing things. So how do they stack up? Keep reading to see our take on the best TV brands in the U.S. Also, see our recommendations for the best smart TVs, the best TVs for movies, and the best 4k TVs. Most brands have started releasing their 2023 lineups, so vote on which ones you want us to buy and test.


  1. Best Hisense TV

    The Hisense U8H is the best Hisense TV we've tested. It delivers incredible picture quality overall in both bright and dark rooms. It has fantastic contrast and a Mini LED local dimming feature, resulting in very deep blacks with almost no noticeable blooming around bright areas of the screen. HDR content looks amazing, thanks to its high peak brightness and wide color gamut, and it tracks the content creator's intent extremely well, as most content is displayed at the correct brightness, and there's very little banding.

    It's a versatile TV with a wide selection of extra features. It supports 4k @ 120Hz gaming from the latest consoles or PC graphics cards and has low input lag for a responsive gaming experience. It also supports a variable refresh rate from any source, which helps reduce tearing in games. Finally, it runs the Google TV interface, with a massive selection of streaming apps and hands-free voice control thanks to the TV's built-in mic. The Hisense U7H is also a pretty good TV and cheaper than the U8H while not nearly as good. It's worth considering, however, if you want to save a buck. You can also find the Hisense U9DG on sale if you're looking; it's a very unique TV with a dual-layer LCD panel that's fantastic for watching movies. We're currently testing this TV's successor, the Hisense U8K, so we'll soon know how it compares.

    See the best Hisense TVs here.

    See our review

  2. Best LG TV

    The best LG TV we've tested is the LG G3 OLED. It's an impressive TV that delivers fantastic picture quality with stunning dark scene performance, thanks to its near-infinite contrast ratio and perfect black uniformity. It delivers a visually stunning HDR experience, especially if you're in a dark room, and its unique, modern design means it looks amazing even when it's off. It also has a fantastic array of gaming features, including 4k @ 120Hz support with the latest consoles or PC graphics cards, and its nearly-instantaneous response time results in clear motion, with no distracting motion blur.

    It's one of the brightest OLEDs on the market in 2023 and also one of the sleekest-looking TVs you can buy, as it's completely flat without any bulging on its back, and it doesn't come with a stand; it's meant to be wall-mounted. New in 2023, the G3 now supports DTS audio formats, making it a great choice for a home theater TV. However, it does come at a hefty price premium. If you don't care about paying top dollar for it, then the LG C3 OLED is a cheaper alternative that delivers performance that is closer to the G3 than you'd think, especially when watching real content versus test patterns, and it also supports DTS audio formats.

    The LG C2 OLED is also still widely available, and while it's not as bright as the G3, it's very close to the C3 and is much cheaper. It doesn't support DTS, however. Finally, there's the LG G2 OLED, which is much cheaper than its successor, so if you don't want the absolute brightest panel and don't need DTS, but would love a sleek wall-mounted panel, look it up. However, it's still more expensive than the LG C3 OLED, so unless you're going after the LG 'Gallery' TV look, go for the newer model 'C' series model.

    See the best LG TVs here.

    See our review

  3. Best Samsung TV

    The best Samsung TV we've tested is the Samsung S95C OLED. It's a very impressive TV that delivers fantastic picture quality. It has the same perfect inky blacks in a dark room as OLEDs with WOLED panels, like the LG G3 OLED, with no blooming or distracting haloing around bright objects. It also has great peak brightness in HDR, so bright highlights stand out well, and it tracks the creator's intent properly. It stands out thanks to its incredibly bright colors, resulting in a much more vibrant, realistic HDR experience.

    This TV officially supports 4k @ 144Hz, which is great for PC gamers wanting to push their new GPU to its limits. Of course, it can easily handle recent 120Hz-enabled consoles with support for variable refresh rate (VRR) technologies. If you don't usually watch TV in a darker room, the benefits of an OLED panel aren't as apparent, so an LED TV like the Samsung QN95B QLED is a slightly better choice. There's a bit more blooming in dark scenes, but it gets significantly brighter than the S95C, which helps it counter more glare.

    If you want a high-end OLED but want to save some money, look at the Samsung S90C OLED. It's almost as bright as the S95C but is much cheaper. You can still find 2022's Samsung S95B OLED for sale, and it's very similar to the S90C, except that it lacks the newer model's official 4k @ 144Hz support and is just a tad dimmer. Still, it's a great deal if you can find it on clearance.

    See the best Samsung TVs here.

    See our review

  4. Best Sony TV

    The best Sony TV on the market is the Sony A95K OLED. It's very similar to the Samsung S95B OLED, as it features the same impressive QD-OLED panel that delivers incredibly deep, inky blacks and bright, vibrant colors that stand out well. It features the amazing processing capabilities that Sony is known for, so it's a great choice for movie lovers looking for the absolute best TV for a basement home theater setup. It's also a great TV for gaming, though, with a nearly instantaneous response time that results in crystal-clear motion handling.

    While great for gaming by any standard, compared to competing TVs, it's just a tad worse. As amazing as this TV is, it's expensive and only worth it for home theater enthusiasts wanting the best movie-watching experience. If you absolutely want a Sony OLED for Sony's processing capabilities but don't necessarily want to pay for the premium price tag of this model, the Sony A90J OLED is still available for purchase and is cheaper than the A95K, and there's also the even cheaper Sony A80L/A80CL OLED.

    These TVs use WOLED panels, so they don't look nearly as colorful as the Sony A95K OLED, and they're outgunned when it comes to gaming performance compared to models from Samsung and LG. However, they still have Sony's legendary processing capabilities. If you don't care as much about dark room performance, Sony also makes some impressive LED models, like the Sony X95K or Sony X93L/X93CL, which are amazing for bright rooms. This TV's successor, the Sony A95L OLED, just came out, and we should be getting it in our labs soon.

    You can also check out the best Sony TVs here.

    See our review

  5. Best TCL TV

    The best TCL TV we've tested is the TCL QM8/QM850G QLED. It's a great TV with amazing peak brightness in both HDR and SDR, which easily overcomes glare and bright lights from even the brightest of rooms, even more so with its fantastic reflection handling. The TV has an excellent local dimming feature giving it superb contrast and black uniformity with minimal blooming, making it a great choice for dark room viewing. Its Quantum Dot technology also gives it an impressively wide color gamut for HDR content, although it doesn't have very accurate color reproduction. The QM8 is also over-brightened in HDR, which means it's not the best option for people who care about accuracy in their TVs.

    The TV has a few quirks, like its refresh rate functioning in 'brackets' and its inability to have both Game Mode and Chroma 4:4:4 simultaneously, but it's still a tremendous performer. It runs the popular Google TV OS, which is very smooth and easy to use, with a wide variety of available apps. The TV is incredible for PC and console gaming, as it can output up to 4k @ 144Hz or 1080p @ 240Hz on its first HDMI port and up to 4k @ 120Hz on its second. It also has an excellent response time and low input lag in Game Mode. Note that for PC gamers, the TV has a hard time outputting anything above 120Hz on an NVIDIA graphics card, so it's better suited for PCs with an AMD graphics card.

    This model is better than TCL's 2022 flagship, the TCL 6 Series/R655 2022 QLED, but the older model is still a great choice if you want to save some money. If you want an even cheaper TCL TV, you can look for sales on previous TCL 6 Series models, like the TCL 6 Series/R646 2021 QLED, or if you're looking for an 8k TV, there's the TCL 6 Series/R648 2021 8k QLED. Otherwise, if you like the QM8 but would prefer something cheaper, the TCL Q7/Q750G QLED has all of the traits, features, and quirks of the QM8. It's not nearly as bright, but it's still bright enough for an enjoyable viewing experience.

    You can check out the best TCL TVs here.

    See our review

  6. Best Vizio TV

    The best Vizio TV we've tested is the Vizio OLED 2020. Like other OLEDs, its ability to turn pixels off individually results in a near-infinite contrast ratio and perfect, inky blacks in a dark room, with no distracting blooming around bright objects or subtitles. It's not as advanced as newer models from LG, Samsung, or Sony, though, so it doesn't get as bright, and bright highlights in HDR don't stand out as well. It has a few extra features for gamers, like variable refresh rate (VRR) and 4k @ 120Hz support. However, as it doesn't properly display 4k @ 120Hz signals in Game Mode, it's not as interesting for gamers as the other models.

    Like all Vizio TVs, its smart features are limited, and you can't add new streaming channels. Fortunately, it has extremely wide viewing angles, which is great for wide seating areas since the image remains consistent if you're watching from the side or moving around with the TV on. Sadly, the brand's release schedule has slowed, and they no longer release many models. As a result, their models are now older, and most of them are hard to find. Their OLED is rare now, so you might have to get lucky on a new one or go for a refurbished model.

    The best widely available Vizio TV is the Vizio P Series Quantum 2021. It's a great TV with great contrast and vivid colors, but its viewing angle is poor, and its image processing is sub-par. If you can find it, the Vizio P Series Quantum X 2020 is even better than the Quantum 2021 but is now extremely hard to find. Alternatively, there is the much cheaper, and worse, Vizio M Series Quantum X 2022, but that TV is definitely lower-end than this model, so only consider it if you're looking for a less expensive Vizio.

    If you'd like to check out alternatives to this TV, see the best Vizio TVs here.

    See our review

Recent Updates

  1. Aug 22, 2023: Refreshed the text for accuracy and consistency.

  2. Jul 18, 2023: Swapped out the TCL 6 Series/R655 2022 QLED with the TCL QM8/QM850G QLED as the 'Best TCL TV', and refreshed the text for accuracy and consistency.

  3. Jul 04, 2023: Replaced the LG G2 OLED with the LG G3 OLED, replaced the Samsung S95B OLED with the Samsung S95C OLED, and refreshed the text for consistency and accuracy.

  4. May 10, 2023: Verified our picks for consistency and refreshed the text. Added a mention of the LG C3 OLED and the LG G3 OLED to the 'Best LG TVs' section.

  5. Apr 11, 2023: Verified our picks for consistency and availability, and refreshed the text. Added a mention of the Samsung S95C OLED to the Samsung S95B OLED pick.

All Reviews

Our recommendations above are what we think are currently the best TV brands for smart TVs and the best TVs available for most people in each price range, from the six biggest TV brands to buy in the U.S.

If you would like to do the work of choosing yourself, here is the list of all our TV reviews. Be careful not to get too caught up in the details. While no TV is perfect, most TVs are great enough to please almost everyone, and the differences are often not noticeable unless you really look for them.