NutriBullet and Magic Bullet are blender brands specializing in bullet or personal blenders. While they're marketed as separate brands, both are owned by the same parent company, Capital Brands. They're mainly intended for smoothies, protein shakes, and other blended beverages. Magic Bullet's claim to fame is releasing the first bullet-style blender in 2003, and NutriBullet was released later as a more powerful version. Regarding personal blenders, Magic Bullets are usually cheaper but similarly designed overall, so if you're considering a NutriBullet personal blender but want something cheaper, check out Magic Bullet.
Most blenders from these brands don't stand out as multi-purpose blenders, but they generally perform very well when processing fibrous ingredients, which is important for smooth fruit smoothies and well-blended sauces and soups. Most come with cup rings or to-go lids, so you can drink directly from the jar or take your smoothie on the go.
Updates
- 04/21/2023 NutriBullet Pro 1000 updated
- 02/09/2023 NutriBullet GO updated
- 01/27/2023 NutriBullet Pro 900 updated
- 01/04/2023 NutriBullet Pro+ updated
- 12/19/2022 NutriBullet Rx updated
Compared To Other Brands
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Smooth smoothies.
Most NutriBullet and Magic Bullet blenders are fantastic for processing smoothie ingredients like leafy greens and fruits. You can blend a blueberry smoothie with virtually no unprocessed bits left over. -
Great for single-serves.
Most models come with blending jars that double as cups. Cup rings are usually included, which are plastic rings that screw onto the jars and make them more pleasant to drink from. Some models come with to-go lids, meaning you can bring your smoothie on the go. -
Easy to use.
Their bullet design means you don't need to worry about modes and blending programs. Most personal models are operated by docking the jar on the motor base with the blades attached, then pushing down to pulse or twisting it into place for a longer blend. Similar personal blenders from other brands, like the Ninja Fit, require you to push down on the jar constantly to blend, which is a less convenient design.
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No ice crushing.
With a few exceptions, NutriBullet and Magic Bullet blenders can't crush ice unless there's liquid in the jar. It isn't a big deal for smoothies since you can blend ice cubes with other ingredients. Still, it limits the blenders' versatility compared to other personal blenders. -
Blade assembly not dishwasher-safe.
It's a small detail, but if you want to clean your blender in the dishwasher, you might find it annoying that NutriBullet and Magic Bullet blenders usually have dishwasher-safe jars and lids but come with blade assemblies that have to be hand-washed.
NutriBullet vs Ninja
Ninja makes a variety of personal blenders that are in the same price range as NutriBullet. The brand dominates our best personal blenders list, partly because Ninja blenders don't have the same downsides: they can crush ice and come with dishwasher-safe blades. The best Ninja blenders are also sturdier than the best NutriBullet blenders. However, most Ninja models have very sharp blades that require careful handling. You may prefer a NutriBullet if you mostly make smoothies and protein shakes or if you're looking for a quieter blender.
NutriBullet vs Vitamix
Some NutriBullet and Magic Bullet models rival more expensive Vitamix models when processing fibrous ingredients, meaning they can produce an equally silky smoothie with fruit or leafy greens. However, Vitamix blenders are generally significantly better-built and more versatile than NutriBullet models, so if you're looking for a multi-purpose machine, you might want to look at the best Vitamix blenders.
NutriBullet and Magic Bullet primarily make personal blenders intended for drinks like smoothies. They have a straightforward design and a simple dock-and-push control scheme and are generally well-suited for processing fruits and veggies into a smooth puree. However, most can't crush ice and aren't particularly well-built or premium-feeling blenders.
Best NutriBullet Blenders
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Best NutriBullet Blender
Multi-PurposeSmoothies (Single Serving)Smoothies (Multiple Servings)Ice CrushingSoupsProfessional UseThe best NutriBullet blender that we've tested is the NutriBullet Pro 900. This blender is usually around the same price or cheaper than similar models like the NutriBullet Pro 1000 and NutriBullet Pro+. Although those other blenders have more powerful motors, the 900 has a better overall performance, so there's little reason to spend more for another model. This blender makes a virtually perfectly smooth puree with fibrous ingredients like kale or apple skins, so it can make silky smoothies with almost any recipe. It comes with a pair of 32-ounce jars, matching lids, cup rings, and another set of cup rings with handles. The blender is operated by pushing down on the jar, but you don't need to push on it constantly to blend.
It's a great choice for making smaller batches of nut butter or hummus, as it's very easy to use and produces a smooth, spreadable blend. However, It's not meant for crushing ice without liquid in its jar, which is normal for NutriBullet and Magic Bullet blenders. The jar and lids are dishwasher-safe, but not the blade assembly. It's decently easy to clean by hand, although you do need to scrub the blade assembly with a sponge. The NutriBullet Pro 1000 has a different blade design, with four blades instead of six, and it's easier to clean by hand. However, it doesn't perform as well overall. It's much more difficult to use for thick recipes like nut butter, and if you use it for something like a kale smoothie, you might notice a few small grains left over.
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Best Mid-Range Magic Bullet Blender
Multi-PurposeSmoothies (Single Serving)Smoothies (Multiple Servings)Ice CrushingSoupsProfessional UseSince most NutriBullet-brand blenders are around the same price or more expensive than the NutriBullet Pro 900, if you want something cheaper, it's a good idea to look at a Magic Bullet. The Magic Bullet Kitchen Express is the best mid-range blender we've tested from either brand. This smaller blender doesn't feel quite as sturdy as most NutriBullet blenders. Its jars have smaller 15oz capacities. However, it's almost as good at processing fibrous ingredients like kale and fruit skins. You may notice a few extra leafy bits in a kale smoothie compared to the NutriBullet Pro 900, but it's not a huge difference. Plus, unlike NutriBullet blenders, it has a dial on its motor base with an option for pulse mode. This helps make it much easier to use for blends like nut butter or hummus.
The blender also comes with various accessories so you can use it as a mini food processor, including a bowl, lid with a chute, and separate blade assembly for chopping and slicing. However, if you don't need a food processor, you might be disappointed that it only comes with one to-go lid, even though two 15oz jars are included.
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Best Budget Magic Bullet Blender
Multi-PurposeSmoothies (Single Serving)Smoothies (Multiple Servings)Ice CrushingSoupsProfessional UseIf you want to spend less, consider the Magic Bullet Blender MBR-1101. This bullet blender doesn't come with food processing accessories. It's less well-built than previous picks, but it's a good affordable option if you're looking for a basic blender. Like the Magic Bullet Kitchen Express, it doesn't quite match the perfectly smooth blend you get with the 900, but it makes very well-blended puree with stubborn fibrous ingredients. It's also decently easy to use for making dips, spreads, and nut butter—however, the Kitchen Express is still better for that kind of recipe.
It comes with a 15-ounce jar, a 13-ounce cup with a handle, and a four-ounce container for smaller recipes like dip or salsa. Storage lids and cup rings are included for both bigger jars, plus just one resealable lid for the 15-ounce jar. It's significantly lighter and smaller than the NutriBullet 900, but you might prefer the Magic Bullet Mini if you're looking for something even smaller and easier to store. This very compact blender makes silky smoothies in its 13oz jar, although it takes longer than more expensive options. As is usual for NutriBullet and Magic Bullet, you have to clean the blades by hand, and neither blender can crush ice without liquid in the jar.
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Best NutriBullet Full-Size Blender
Multi-PurposeSmoothies (Single Serving)Smoothies (Multiple Servings)Ice CrushingSoupsProfessional UseThe best NutriBullet blender with a full-size design we've tested is the NutriBullet Rx. This blender looks like a bigger version of the NutriBullet 900, but the size isn't the only thing that differentiates it. You can use it to heat room-temperature ingredients as they blend, so it can help make a quick batch of warm recipes like tomato soup. However, it's not meant for processing already-hot ingredients directly from a pot or pan. You can use the 32-ounce main jar to crush ice (without liquid in the jar) to add to cocktails or for drinks like slushies. It can also easily blend thicker mixtures, like smoothie bowls or hummus.
Three jars are included: the 32-ounce pitcher for heating ingredients, plus a 40-ounce and 24-ounce jar similar to what comes with NutriBullet's personal blenders. All the jars have handles, but there isn't a resealable to-go lid, which is disappointing if you want to take your blends out of the house. If you're looking for a more conventional full-size blender, you might prefer the NutriBullet Smart Touch Blender Combo. It has a bigger 64-ounce capacity in its main jar that you can use for hot blending. It also comes with a pair of personal jars for smoothies, along with to-go lids. However, it can only crush ice with liquid in the jar and has difficulty blending hard ingredients like nuts.
Lineup
Magic Bullet
Magic Bullet sells three models of personal blenders: the original Magic Bullet MBR-1101, the smaller Magic Bullet Mini, and the Magic Bullet Kitchen Express, which is a combo food processor/blender. The Kitchen Express variant we tested is sold with a blending jar, but sometimes it only comes with food processing accessories.
NutriBullet
NutriBullet sells a range of personal blenders. Models like the NutriBullet Pro+ and NutriBullet 900 are bigger, more powerful versions of Magic Bullet's personal blenders. Unlike Magic Bullet, NutriBullet offers a selection of full-size blenders that offer different features, like hot blending. They don't have a personal blender/food processor combo. However, they make a few 'Speciality' blenders, including the NutriBullet GO, a battery-powered personal blender, and the NutriBullet Immersion Blender, a hand blender meant for hot blending directly in a pot or pan.
Each brand also sells a variety of other kitchen appliances, including an air fryer from Magic Bullet and a juicer from NutriBullet.
Recent Updates
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Jul 14, 2023: Removed the NutriBullet 1000 and replaced it with the Magic Bullet Kitchen Express as the 'Best Mid-Range' pick.
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Apr 19, 2023: Made the NutriBullet Pro 1000 the 'Best Mid-Range' pick to better represent the brand's product range. Made the Magic Bullet Blender MBR-1101 the 'Best Budget' pick with the Magic Bullet Mini as an alternative.
Conclusion
NutriBullet and Magic Bullet make a variety of personal and full-size blenders that are very well-suited for making smoothies and other recipes with fibrous ingredients.